9 Benefits of Digital Marketing for Business - If you think digital marketing or online marketing is not something big and influential, then you are wrong. Starting in 2014, the number of advertisements posted on the internet has outperformed advertisements on television networks and cable television.

Traditional advertising now has no more 'power' given that multi-channel digital marketing continues to increase by 137% plus support for 500% increase of brands using digital marketing strategies. This increase is of course driven by the consumer and you alone.

9 Benefits of Digital Marketing for Business


72% of consumers are connected to the brand of their choice through various digital marketing channels. However, even though the majority of consumers and business owners choose the digital marketing route, there are still small businesses that are not following this trend.

You need to know that digital marketing systems are not as complicated as you think. Digital marketing has provided many benefits for entrepreneurs and consumers. Here are 9 benefits of digital marketing for businesses that will convince you.

1. Connecting You to Consumers on the Internet

Currently, consumers are no longer looking for information about a product or service through classified ads pages. Currently, at least 80% of consumers use the internet to get information about products or services more easily and conveniently.

With the many tools and channels available in digital marketing, business owners can reach their target customers who spend most of their time searching for information through the internet.

2. Generate High Sales

Through digital marketing, you can reach more of your target audience. You can also generate leads and achieve a conversion (sales) increase of up to 24%. Digital marketing 'opens up' the ways in which marketing efforts will produce profitable results.

3. Make You Save More

Gartnet Digital Marketing released a report showing how small entrepreneurs are now benefiting greatly from digital marketing. For example, 40% of them report cost efficiencies in their business.

Small business is meant here is a business or company that has limited resources. Digital marketing can then help business owners, not only generate new generations and consumers, but also help save business expenses.

How to Grow Your Digital Marketing?

4. Enable Real-Time Customer Service

Digital marketing offers you direct customers or customer response mechanisms, which will have a huge impact on the success of your business, according to a report from eMarketer.

The advantages of the service channels provided by digital marketing include generating greater revenue, retaining customers and providing service satisfaction to consumers.

5. Reaching Mobile Users (Smartphones)

Digital marketing takes you to a larger market area, where digital marketing activities via mobile devices generate up to 34% of all through the internet world. According to eMarketer, mobile technology also influences consumer buying behavior. Data shows that 91% of adults in the United States use their mobile device all the time.

6. Help Generate High Income

Consumers who make online transactions need six main points to convince them to make a purchase, after which they can even make four times more purchases than regular customers.

The digital marketing strategy is sure to be able to generate a 2.8 times greater profit increase for the business compared to traditional marketing.

7. Orders Become More

In the HubSpot report, it is confirmed that digital marketing can help you earn better than traditional marketing or even remote marketing. Therefore it is important for you to promote your product or service in digital marketing.

8. Defend Your Position Against Competitors

Many brands and businesses today compete with their competitors' digital marketing. Entrepreneurs use a variety of channels including display, PPC, and the use of social media in marketing your products. Then you have to defend your business position from competitors.

Not only does it make your position equal to your competitors, but digital marketing also allows you to compete directly with big brands and companies.

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