Advantages and Disadvantages of Using Digital Marketing for Business - It's good if we want to use something, we need to know the advantages and disadvantages, including here are the advantages and disadvantages of using digital marketing. We hope that as we understand it better, we can be more confident in deciding whether to use it or not.

Advantages and Disadvantages of Using Digital Marketing for Business

This often happens, we become disappointed with something because we trust too much information about the benefits of new things, without anticipating any drawbacks or risks that may occur. Digital Marketing Business is something new and relatively few understand it. Hopefully by reading this, you will know more about the advantages and disadvantages of digital marketing that you will use.

Advantages of Using Digital Marketing

1. Facilitating Marketing Activities

Digital marketing is nothing but marketing activities using digital media. Simplify here means easy to get customers to increase marketing.

Digital is a technology to get a more specific customer, that is to attract customers who have an interest in your product or service, resulting in a higher chance of making a sale.

Much clearer than the way of marketing with canvas techniques such as distributing brochures, advertising in newspapers, magazines, or coming to your house randomly.

2. Marketing is more effective in reaching customers

We can target how many visitors come to our website or online store in a day. By using several digital marketing advertising media, we can do this.

What are the Benefits of Using Digital Marketing for Business?

Unlike offline stores, how many come we have no control over, depending on the people who come and possibly the crowd at a particular time or event.

3. Very Low Advertising Cost

The field of marketing marketing will never be separated from advertising. Since the beginning, marketing will at least use advertising, ranging from advertisements in newspapers, magazines, radio, to television.

We know the price of advertising in conventional media costs millions, tens, or even hundreds of millions of rupiah which will be difficult for small businesses to reach. While advertising on Digital Marketing can start from a budget of IDR 50,000 per day for Google Ads, Facebook Ads and Instagram Ads.

4. Marketing Data

In all aspects of digital advertising, both before and after doing custom ads with Google Ads and Facebook Ads, the biggest advantage is data. Data about the audience who saw the ad, keywords searched for, gender, age, interests and location. All of the above data can be used to manage clients more effectively and efficiently.

Disadvantages of Using Digital Marketing

1. Difficult to Implement Without Knowledge and Experience

I can guarantee that even if you have 10 million in capital to try Digital Marketing yourself, it will likely be worth it. That is why many companies choose to use digital marketing agencies.

Even the most commonly used digital marketing dashboards like Google Analytics, Google Ads, and Facebook Ads Manager are very complicated to understand for a layman who only uses them, it takes a long time to learn and get used to.

2. Needs Passion

I often meet clients, especially business people who find it difficult to learn and apply Digital Marketing such as SEO, SEM and SMM. Because everyone has a different passion in every field.

For example, a garage mechanic job will be very difficult to do if the person does not have a passion in the automotive world. Well, there are several advantages and disadvantages of using digital marketing for business. Hopefully this information is useful for all of you.

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