Knowing, Understanding Digital Marketing! It is important for those of you who know and understand the importance of digital marketing. The presence of digital technology has significantly changed the way businesses market their products using certain platforms.

Knowing, Understanding Digital Marketing

Digital Marketing is actually a promotional activity for brands or products that use electronic (digital) media. Decades ago, very limited digital marketing media, called television or radio, could only convey information in one direction. Therefore, to develop products or services, it is necessary to understand and understand this digital marketing.

Today, with the rapid development of digital technology and wide acceptance from almost all walks of life, there is no doubt that the digital marketing model is one of the most appropriate main channels for you. Here's what you need to see in understanding and knowing digital marketing.

Some examples of marketing techniques included in digital marketing:

• SEO - Search Engine Optimization

• Online ads - FB ads, Google Ads, etc.

• Print media promotion

• Television & radio commercials

• Electronic billboards (video tron)

• Email Marketing

• Mobile marketing

• and others

Advantages of Digital vs. Conventional Marketing

Unlike advertisements in newspapers, flyers, brochures and the like, marketing strategies using digital media, especially online, can be measured precisely and even in real-time. By using digital media, you can find out how long your product video ads are watched, what is the percentage of sales conversion from each ad, and of course you can evaluate which ads are good and not.

The ability of digital marketing to track is certainly very helpful for business people in calculating the return on investment from the marketing budget issued by the company. In addition to the ease of evaluation, a wide geographical reach is also one of the advantages of digital marketing. By utilizing digital media, you can spread your content / product brand to the whole world with just a few clicks.

It is important for you as a business person to know the reason why the old offline marketing method is because it is completely abandoned by the company at this time.

How to Start Your Digital Marketing?

If we talk about digital marketing, as already discussed, the reach of marketing is very wide. Therefore, it is important for a digital marketer to know the techniques and resources needed by a company so that digital marketing can run well.

One of the important elements in digital marketing is assets, identify what digital assets you have, and start focusing on only a few assets as mentioned in writing how to start a business on social media.

Some of the assets in digital marketing:

• Website

• Blog posts

• Social media accounts

• Brand identity (logo, company profile)

• Online footprint (review/feedback from customers etc.)

• If you already have some of the assets above, all you need to do is optimize these assets to build the brand you own.

For example, for business websites and blogs, write regular articles that will attract your potential customers. Or through social media like Instagram, create interesting and freely shareable photos and short videos. Another thing that is quite important, if you are active in forums or public markets, then try your business profile to get good ratings and reviews from customers.

Because this is also a sign that your brand image is good or not in cyberspace. If you have started to understand digital marketing, you should also know the components of digital marketing expenses and prices as a basic reference for you. May be useful.

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